Beautiful Ireland (Tourist) Girl Callcard (1241)
Front Image
Back Image
Card No.:
1241
Card in Blister:
Yes
Card Type:
Telecom Eireann (side)
Category:
Definitive
Chip Type:
Schlumberger SI7
Date(s) Issued:
00/06/1999
Limited Sleeve/Wallet Produced:
Yes
Original Price:
IR£3.50
Total Quantity Produced:
87,500
Units:
20u
Value Grade:
G (50,001 - 100,000)
Card Information
This callcard was part of a range dubbed "Beautiful Ireland", which was specifically targeted at Ireland’s five million plus visitors. The Beautiful Ireland collection, which spearheaded their Summer callcard campaign, was developed following extensive research to establish which CallCard images have greatest appeal among tourists. A number of alternatives were studied and the Beautiful Ireland collection came out on top as the clear favourite. The CallCards were sold to agents in batches of 25, with a mixture of each visual in the packs.
